McDonald’s reports slower sales growth in the U.S. market in the second quarter, citing what executives describe as an excess of overlapping promotional offers. According to the company, multiple campaigns run at the same time diluted their impact, contributing to weaker momentum in the quarter. One example mentioned is a World Cup-related promotion, which executives said did not meet expectations. As a result, the company’s U.S. sales growth in the quarter slows to 0.8%, as described by the outlets covering the results. The reporting focuses on the company’s explanation that promotional complexity and the performance of specific campaigns played a role in the slower growth. Neither source indicates a change in core strategy or provides broader commentary on other regions in the same detail. The items presented center on the company’s quarterly U.S. performance and the internal rationale given by McDonald’s leadership for the slowdown, including promotional timing and campaign effectiveness.