New NSW State of Origin coach Matt King says he wants the Blues to approach the series with “love” for their state rather than “hate” for Queensland. Multiple outlets report that King is setting the tone for NSW ahead of the next Origin campaign, emphasizing attitude and mindset as central to the team’s preparation and performance. The comments frame Origin not as a rivalry fueled by hostility, but as a contest where players should show passion for NSW and its supporters. While the reports focus on King’s motivational message, they consistently describe the same core point: the coach’s preference for positive intent during games, with Queensland treated as an opponent rather than the target of animosity. The three sources provide matching coverage of this theme, presenting it as part of King’s broader leadership approach as he begins his role as NSW coach.