Samsung has launched its “Big Bespoke AI Fest” campaign in India, running from August 1 until August 15, ahead of Independence Day. The promotion includes cashback offers on selected AI-powered home appliances, with one outlet citing up to Rs 19,470 cashback. Samsung’s deals also include warranty benefits via Samsung Care+ and financing options through its Finance+ EMI plans. Customers can access multiple purchase schemes on eligible Bespoke AI products, including Bespoke AI refrigerators, washing machines, and washer-dryer combinations, according to one report. Another outlet describes the campaign as focusing on AI features intended to help users save time. The offers are available through Samsung’s official sales channels and partner channels, and include options such as zero down payment in some cases and EMI-related benefits on particular washer-dryer models. Samsung positions the event as a pre-festive sale before other seasonal promotions later in the year.