Tanger CEO Stephen Yalof says the 2026 World Cup increases in tourism and foot traffic helped Tanger’s outlet centers perform better this summer. Yalof tells CNBC that store traffic and sales rise during the period linked to the event. Quartz reports additional detail, saying Tanger centers in 8 of 11 World Cup host cities see gains from international visitors. Quartz also cites an overall sales increase of about 5% for the year, attributing the improvement to World Cup-related tourism.
Across the outlets, the company’s account is consistent: the World Cup brings more visitors, which results in higher customer traffic at Tanger properties and contributes to improved sales figures during the summer season. Neither source provides breakdowns by specific center or exact time window beyond the summer performance, nor do they include broader industry comparisons or alternative explanations for the sales growth. The statements therefore reflect Tanger management’s assessment of the event’s impact on its outlet center locations in host markets.
