Multiple reports say several fashion labels have ended or are ending their partnerships with Australian department store group David Jones, with some brands moving to rival retailer Myer. The articles highlight brand changes involving RM Williams and clothing brands Acler, Significant Other, and Aston Studios. The shift is presented as part of broader competition between the two department stores for designer and fashion customers.
While the sources frame the moves as “winning the department store war,” they do not describe a single, uniform cause across all brands. Instead, they collectively indicate that the commercial arrangements between designers and department stores are changing, with at least these labels reducing their reliance on David Jones. The reports focus on the retailers’ ability to secure fashion partnerships and the resulting impact on each store’s merchandise mix.
Overall, the story centers on the reported reallocation of designer brand relationships from David Jones to Myer, reflecting an increasingly competitive environment in Australia’s department store market.
