WhatsApp is working on a feature that will let channel administrators label content that is AI-generated. The development comes as the EU’s transparency requirements for AI-generated media move toward taking effect, aiming to improve how platforms disclose synthetic or automated content. According to reports, WhatsApp is testing a new label specifically for channel posts, giving admins a way to flag certain AI-generated photos and videos so that followers can distinguish between original and synthetic media. The feature is described as a labeling mechanism rather than an automated detection system, placing responsibility on channel admins to apply the label when appropriate. The rollout is currently in testing, and detailed timing and availability are not provided in the reports. Overall, the effort aligns WhatsApp’s channel tools with the broader compliance direction of increased transparency for AI-generated content.