OpenAI is testing a new advertisement format in ChatGPT that features product carousels, according to reports from Digiday and Modern Retail. The initiative builds on OpenAI’s existing “product feed” campaign approach, but presents items in a carousel layout similar to Google Shopping-style ads. Digiday reports that the carousel format is aimed at the Q4 holiday period, suggesting the change is part of an effort to improve how products are displayed and selected during peak shopping months. Modern Retail also describes the experiment, saying it reviewed and verified screenshots of the new ad type. Both outlets characterize the change as an in-product ad experiment rather than a fully rolled-out feature, with public information largely limited to observed ad examples and the described connection to product feed campaigns. No additional details are provided in the cited reports about advertisers’ targeting options, pricing, or availability to all accounts. The testing indicates OpenAI is exploring richer visual product presentations within ChatGPT ads.