Tamil Nadu’s government-run liquor retailer TASMAC starts allowing customers to book liquor online, according to reports. People can place orders through TASMAC’s official online portal, select their preferred retail outlet, and receive confirmation tied to their order. Instead of home delivery, the system requires customers to collect their purchases in person from the chosen shop. Reports describe collection using a QR code: customers present the QR code at the outlet to receive the items they ordered. The move is presented as a way to let customers manage purchases via an online booking process while keeping the final distribution step offline. While the sources do not provide detailed information on pricing, payment methods, or rollout dates, they agree on the core operating model—online ordering and in-person collection, without delivery to customers’ homes.