Multiple reports say sales of new-build homes in London are dropping sharply and that buyer demand has weakened across several groups. The coverage indicates that prospective purchasers—including first-time buyers, home movers, landlords, overseas buyers and built-to-rent companies—are largely staying away from the market. The reports present the issue as a broad-based pullback rather than a decline tied to a single buyer category. While the articles question why demand has fallen, they do not provide specific, source-attributed causes in the supplied text. Overall, the accounts describe a market in which transactions for newly built properties in London are occurring less frequently, reflecting reduced interest from both domestic and investor buyers, as well as buyers targeting rental accommodation through built-to-rent developments. The common theme across the coverage is that fewer buyers are completing purchases of new-build homes in London, contributing to a sharper decline in sales.