M&S launches a new anti-ageing skincare range under its Formula brand, introducing Strictly Come Dancing presenter Emma Willis as the range’s new public face. Multiple reports say Willis is unveiled as the spokesperson in connection with the release and highlights the brand’s approach to developing skincare “products that fit into real life.” The coverage also references a specific product in the lineup: a peptide serum priced at £29, positioned within the anti-ageing range. The articles present the announcement as part of M&S’s broader retail and beauty offerings, focusing on the new campaign led by Willis and the product range’s anti-ageing claims. Beyond the headline details—Willis’ role and the mention of the peptide serum pricing—the sources do not provide additional specifics such as ingredient lists, clinical evidence, or the full set of products in the range. Overall, the reporting centers on the launch, the association with Willis, and the inclusion of the £29 peptide serum as a featured item.