Ford has officially announced the name and launch pricing for its upcoming affordable midsize electric truck. The company says it is targeting a lower price point in a segment where demand is increasingly shaped by cheaper EV options, including Tesla’s sub-$40,000 offerings and lower-cost electric vehicles made by manufacturers in China. Ford positions the truck as a key step in its broader effort to expand its electric lineup with a vehicle aimed at cost-conscious buyers. The company also frames the announcement as part of a competitive push in the U.S. market, where high car prices and rising affordability concerns have influenced purchasing decisions. While Ford’s previous EV efforts have not always matched the pricing structure expected from this category, the newly provided starting price and named model are intended to better align with the expectations of buyers seeking a midsize electric truck at a more accessible cost. The announcement also highlights Ford’s confidence in the pricing strategy as it moves toward launch.