Two outlets discuss why consumers in the United States increasingly spend around 20 euros on items such as smoothies, framing the trend as part of a broader shift toward premium food and beverages. Both sources link the rise of higher-priced offerings to changes in consumer habits and motivations. One article emphasizes that the growth of “premium” eating is accompanied by new ways of consuming and describing food as a form of personal satisfaction. The other highlights a psychological mechanism: during periods of uncertainty, some consumers choose relatively small, high-end purchases to regain a sense of control.
Together, the pieces suggest that the appeal is not only about the product itself, but also about the experience and meaning consumers attach to it. The discussion is presented as explanatory rather than based on a single event, pointing to a wider pattern in the US market where people are willing to pay more for certain food items. The articles do not present detailed pricing data beyond the example of a 19–20 euro smoothie.
