Counterpoint Research data cited by multiple outlets says Apple leads the premium smartphone market during the first half of 2026. The premium segment—defined by phones selling for more than $600—reaches record levels, growing to 29% of all global smartphone sales. Within that segment, Apple accounts for 65% of unit share. Apple’s share in this category is reported to increase 9% year over year in the first half of 2026. However, at least one report notes that Apple’s premium market share remains below its earlier level, referencing 74% in 2022. Both sources characterize Apple as the clear leader in the high-end market. One outlet also adds that Chinese brands continue to gain ground in some local markets, suggesting competitive pressure outside Apple’s global leadership. The reports attribute the figures to Counterpoint Research and focus on the premium segment’s growth as well as Apple’s dominance within it.
Apple holds 65% share of premium smartphone market in first half of 2026
Counterpoint Research data cited by multiple outlets says Apple leads the premium smartphone market during the first half of 2026. The premium segment—defined by phones selling for more than $600—reac...
- Counterpoint Research reports Apple holds 65% share of the premium smartphone market in the first half of 2026.
- The premium segment (phones over $600) grows to a record 29% of global smartphone sales.
- Apple’s premium market share increases 9% year over year in the first half of 2026.
- Apple’s premium share is lower than 74% reported for 2022, according to one outlet’s comparison.
- Some Chinese brands are gaining in local market share, according to one report.
For smartphones selling at over $600, Apple owns 65% of that market and grew 9% year over year in the first half of 2026. However, Chinese brands are making a dent in local market share.iPhone demand increases Apple's premium market shareApple ships 23% of all smartphones sold globally and captures 49% of all profit. It's a behemoth on its own, but when accounting for smartphones in the $600 plus range, it's the clear leader in market share.According to a report from Counterpoint Research, Apple captured 65% of the global premium smartphone market. It grew 9% year over year during the first half of 2026, though its market share is still down when compared to the 74% held in 2022. Continue Reading on AppleInsider | Discuss on our Forums
3 hours agoCounterpoint Research says Apple captured 65% of the premium smartphone market in the first half of 2026, as the segment grew to a record 29% of global smartphone sales. Here are the details.
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