Retailer Marks & Spencer (M&S) selects actor James Norton as the face of its Christmas 2026 campaign, according to reporting. Norton, 41, is known for leading roles in television series including Grantchester. He also appears in ITV’s Happy Valley, where he plays Tommy Lee Royce, described in the reports as a psycho/psychopath character. The articles present the casting choice as a shift in the retailer’s approach for the upcoming festive season, though they do not provide further campaign details such as the specific advertisements, themes, or the timing of the rollout. No additional sources are included here that confirm how long Norton’s contract runs, whether he will appear in-store or only in advertising, or whether other celebrities are involved. Overall, the available information centers on M&S’s decision to use Norton as the prominent public figure for the Christmas 2026 branding, drawing on his recognition from recent television dramas.