NDTV reports that retired cricketer Sachin Tendulkar still holds a brand value of ₹1,189 crore. The piece frames Tendulkar as one of cricket’s most iconic figures, describing him as the most complete batter of his era and the most prolific run-scorer in the sport. The report specifically contrasts him with other well-known Indian players, stating that his brand value is not attributed to current stars such as Virat Kohli or MS Dhoni. Based on the information provided, the central focus is the valuation figure attached to Tendulkar and the claim that his public and commercial stature remains strong even after retirement. The article does not provide additional context in the excerpt about the methodology, ranking source, or timeframe used for the brand valuation. It presents the brand value as an ongoing measure of his standing relative to other prominent cricketers.