Reckitt and the ASCI (Alcohol and Chemicals Safety Institute/ASCI per the sources) launch a national innovation challenge called “SAFER” focused on improving safety for sanitation workers. The initiative invites innovators to develop affordable gas detection devices that can help identify hazardous gases in sanitation environments. According to the sources, the challenge is structured to support development through grants, mentorship, and opportunities to pilot winning solutions. The goal is to accelerate practical, cost-effective technologies that can be deployed in the field to reduce risks to workers. Participation is open to innovators who propose solutions aligned with gas detection needs for sanitation work settings. The program’s selection process is expected to identify proposals that are feasible, effective, and implementable within the constraints of affordability. The combined effort by Reckitt and ASCI positions the challenge as a nationwide platform for turning safety-focused ideas into real-world tools for worker protection.