Nuevo León’s state government in northern Mexico is reaching out to South Korean supporters as the World Cup approaches, with Monterrey expected to draw South Korean fans. Multiple outlets describe a promotional effort to attract visitors and spotlight the region’s fan welcome, including messaging and outreach that play on the “Pes-korea” phrase circulating online ahead of the tournament. The reporting links the campaign to broader expectations of increased international attendance in Monterrey and the surrounding area. While the coverage emphasizes the state’s invitation to South Korean fans, it does not present details that would confirm specific ticketing, travel packages, or official partnerships beyond the stated intent to court supporters. The Independent and Winnipeg Free Press both frame the initiative as part of Nuevo León’s preparations to engage South Korea’s World Cup audience and to take advantage of heightened interest among fans. Overall, the sources agree that Nuevo León is actively encouraging South Korean visitors to come to Monterrey for World Cup-related events and match viewing.