Supermac’s loses a further stage of its long-running trademark dispute with McDonald’s at the European Union Intellectual Property Office (EUIPO). According to multiple reports, EUIPO rules that Supermac’s logo is too similar to McDonald’s “Big Mac” trademark, rejecting Supermac’s efforts to register the logo at EU level. The decision is presented as the latest outcome in the broader legal battle between the two fast-food chains over branding.
IrishExamine.com adds a key limitation of the ruling: while Supermac’s is denied the right to register the contested logo/name as a trademark within the EU following McDonald’s opposition, the ruling does not stop the company from trading under its own name in the Republic of Ireland. Other coverage similarly characterises the dispute as an EU trademark case, focused on perceived similarity between Supermac’s logo and the “Big Mac” mark.
Overall, the sources agree that EUIPO’s decision prevents the registration of the contested trademark in the EU, but it does not necessarily affect Supermac’s existing trading rights in Ireland.
