X is retiring its existing revenue sharing program and replacing it with a new Original Content Rewards program. The company is winding down the prior scheme after September 7, signaling a shift in how it compensates creators.
According to the outlets, the new rewards program focuses on original content and pays based on performance metrics, including impressions. TechCrunch and Engadget describe the change as a replacement for a revenue-sharing approach that is being discontinued, while also emphasizing that the existing program no longer aligns with X’s goals. Mashable adds that the new payment structure is tied to impressions.
Across coverage, the key shared point is timing: the revenue sharing program is being shut down, and X moves creators to the newly described Original Content Rewards system. Details about the exact mechanics beyond impression-based compensation are not fully aligned in the reports, but all sources confirm the direction of the change and the end date.
