X is ending its existing Revenue Sharing program and introducing an Original Content Rewards program that shifts payouts toward creators’ original posts. Multiple outlets report that X is winding down the prior scheme and that the new program focuses on original content rather than reposts or reused material.
The transition starts with the old program ending on September 7. According to several sources, current Revenue Sharing participants can keep earning through September 7, and the new Original Content Rewards program begins on September 8. Outlets also describe how eligibility is tied to account size and engagement—though exact thresholds vary in how they are summarized—such as having at least 500 verified followers and reaching at least 500,000 Home Timeline impressions from verified users.
Coverage also highlights the program’s mechanics and intended focus. Mashable and others say payouts are based on impressions, while TechCrunch and The Verge describe the previous Revenue Sharing program as being “misaligned” or “controversial,” with the replacement designed to reward original work and meaningful contribution.
