India’s food regulator FSSAI warns Diageo about marketing claims for Royal Challenge whisky, including a statement that the spirit is “matured in American oak casks.” The regulator says the claim is misleading and announces enforcement actions related to the product.
The Hindu reports that FSSAI announces prohibitions on sales of Diageo’s Royal Challenge whisky made in the State of Madhya Pradesh. It also references restrictions on the sales of some other whisky and rum brands made in certain Indian states by Diageo and India’s Inbrew.
India Today similarly reports that FSSAI issues a warning to Diageo over the “American oak” maturation claim. While both outlets describe the regulatory action linked to the cask-maturation wording, they differ in emphasis: one focuses on the warning over the specific claim, while the other details the scope of sales prohibitions and the related brands and states affected.
The reports do not indicate changes to the underlying product process, and Diageo’s response is not included in the provided excerpts.
