Several Australian outlets report on a cosmetics trend promoted online as a way to achieve a “90s sunburn” look, using makeup products marketed for that effect. The Sydney Morning Herald, Brisbane Times and The Age describe the trend as costing about $65 and framed as an attempt to replicate the appearance of sunburn through styling or makeup rather than actual sun exposure. The articles focus on concerns that the popularity of the look could encourage people to treat sunburn as a fashion outcome. While the reporting centers on consumer advice and the implications of the trend, it does not present evidence that the products themselves cause melanoma. Instead, the coverage uses the health risks associated with sunburn—specifically skin cancer risk—as context for why the look is described as problematic. The sources present the same core claim: a marketed “sunburn” aesthetic is being sold online as a cosmetic style and draws criticism for potentially normalising harmful sun-related outcomes. Across the outlets, the tone is cautionary and aimed at readers considering buying into the trend.