Starbucks updates its UK loyalty programme, increasing the amount customers must spend to earn rewards. According to reporting on the changes, the scheme now requires higher spending thresholds before customers can redeem points for a free drink or item.
The Daily Mail says customers must spend about 20% more to reach the same point totals as before. It reports that customers now need to spend roughly £60 on drinks and £35 on pastries or cakes before they accrue the same points level that leads to a free item. The outlet frames the move as a reduction in the value of the rewards scheme.
While the reports focus on the adjusted spending targets and the impact on customer point accumulation, they do not describe the broader rationale behind the changes or how they affect existing points balances. Details on timing and whether current members are treated differently are not covered in the provided excerpts.
