A food waste expert, Kate Hall, says crisps are best stored in the fridge to help maintain their quality and reduce waste. The advice focuses on how crisp packets are kept after purchase rather than on any specific brand or product.
The reports describe Hall’s position that the cool, controlled environment of a refrigerator can slow quality changes that can affect crisps over time. The outlets present the guidance as practical storage advice, emphasizing that consumers may currently be storing crisps in ways that lead to quicker deterioration.
Both sources frame the recommendation similarly, citing the same expert and using the same central message about refrigeration. They do not provide detailed experimental evidence, timing guidelines, or comparisons with alternative storage methods such as pantry cupboards or larders, and they do not specify conditions like room temperature or packet type.