FIFA finalizes a broadcasting agreement with China Media Group (CMG) covering FIFA’s Men’s and Women’s World Cup tournaments in mainland China through 2031. Multiple reports say FIFA announced the deal and that it is published on FIFA’s official website. Under the terms described by outlets, CMG receives broadcast rights and exclusivity in mainland China, with the arrangement including the men’s World Cups in 2026 and 2030. The agreement is also described as granting media and sublicensing rights for additional FIFA events, with coverage extending to both men’s and women’s competitions. Separate reporting frames the announcement as part of FIFA’s wider commercial and audience strategy for the Chinese market, as China remains a major growth region for viewership. The exact start and detailed scope for each tournament are presented as part of the formal FIFA announcement, with the agreement extending into the early 2030s. FIFA continues to confirm and publish the rights structure as the 2026 tournament approaches.
FIFA signs China Media Group broadcasting deal for 2026 World Cup and other tournaments
FIFA finalizes a broadcasting agreement with China Media Group (CMG) covering FIFA’s Men’s and Women’s World Cup tournaments in mainland China through 2031. Multiple reports say FIFA announced the dea...
- FIFA signs a broadcasting agreement with China Media Group (CMG).
- CMG holds media and sublicensing rights in mainland China.
- The deal includes the Men’s World Cup in 2026 and also in 2030.
- Coverage also includes Men’s and Women’s World Cup tournaments.
- The agreement runs through 2031.
Under the newly finalised agreement, CMG has obtained exclusive media and sublicensing rights in mainland China for four major FIFA tournaments, the men's World Cups in 2026 and 2030.
3 months agoIn a move that reflects the growing importance of the Chinese market for global football, FIFA announced the signing of a new broadcasting agreement with China Media Group to transmit Men’s and Women’s World Cup tournaments within China until 2031. Under the agreement, as stated on the official FIFA website, China Media Group will broadcast […] By Alaa Shamali
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