A real-life “Freddy Fazbear’s Pizza” immersive experience from the “Five Nights at Freddy’s” franchise is planned for New Jersey’s American Dream mall and entertainment complex in East Rutherford, Bergen County. Multiple outlets report the location will open next year as part of a branded, themed restaurant experience.
Variety says the restaurant is scheduled to open in 2027 at American Dream. Deadline similarly describes an upcoming opening next year, framing it as an immersive pizzeria based on the fictitious haunted venue from the games and movies. Both reports characterize the concept as an immersive attraction rather than a traditional restaurant, tied to the franchise’s setting.
Variety adds that the experience is a functional reimagining of the in-universe location and that it is designed in collaboration with IP holder ScottGames. Deadline focuses more on the fan-facing aspect of the opening and the broader timeline for the related film franchise.
