New York Times CEO Meredith Kopit Levien speaks on how the newspaper runs a media brand as the industry shifts into the age of artificial intelligence. Levien describes how the company has repeatedly reshaped itself over the past decade through acquisitions and product expansion, including The Athletic, Wirecutter, and Wordle. She also says the NYT’s video operation grows rapidly in recent years and highlights the company’s efforts to use AI tools in journalism, including work related to the “Epstein files.”
Levien’s remarks also address the business model behind the newsroom. She discusses how the NYT seeks to avoid treating news content as a loss leader, while managing subscriptions and an evolving “bundle” strategy. Across her comments, she frames retention of talent and the current push into video as part of a broader pivot. Bloomberg also notes the NYT is suing companies such as OpenAI and Perplexity over copyright infringement, reflecting tensions around how AI systems use copyrighted material. Overall, the coverage emphasizes the NYT’s attempt to balance innovation with legal and operational constraints as AI adoption accelerates.
