Zee Entertainment’s first-quarter profit nearly halves as advertising revenue weakens, even as revenue overall increases. The company reports revenue of Rs 1,908 crore, up about 4.5% from Rs 1,825 crore in the prior fiscal period. Despite the higher top line, profit falls sharply, reflecting pressure from weaker ad demand.
Across the period, ad revenue declines by 16%, offset to some extent by higher subscription income. Outlets reporting on the results highlight that while subscription revenue increases, it does not fully counterbalance the downturn in advertising. The figures are presented as part of Zee Entertainment’s Q1 earnings update, indicating a mixed performance pattern in which monetization from subscriptions improves while advertising remains under pressure.
