Always Discreet, a personal care brand, partners with the NFL through an initiative involving “NFL Moms” to encourage women to talk about and manage bladder leaks. The campaign aims to help women feel more comfortable during everyday and emotional moments—such as cheering, clapping, and hugging—without fear of leaks.
Both outlets describe the effort as focused on breaking stigma and supporting women who experience bladder-leak issues, particularly in midlife. PR Newswire frames the partnership in terms of helping women “reclaim” participation in shared moments, while Adweek emphasizes the public conversation element—“breaking the silence”—and the use of NFL Moms as a relatable voice. The coverage does not provide detailed information on specific program components, timelines, or measurable outcomes, but it consistently links the brand’s messaging to the NFL partnership and the goal of reducing shame and stigma around bladder leakage.
