Beyoncé takes full control of her SirDavis whisky brand after LVMH confirms it has sold its stake in the venture to her. The companies do not disclose the transaction terms or any financial details, but LVMH states the move results in Beyoncé holding full ownership of the business.
The sale follows the launch of SirDavis as a joint venture between Beyoncé and LVMH in 2024, combining the singer’s brand with the luxury group’s involvement in the drinks market. Both outlets report that LVMH offloads its holding and that the transaction details remain undisclosed. Quartz focuses on Beyoncé’s buyout of LVMH’s share, while Retail Gazette frames the change as Beyoncé taking full control after LVMH sells its stake. The overall account is consistent: the partnership formed in 2024 ends in Beyoncé owning the whisky brand outright.
