Argentina’s beef consumption is falling to its lowest level in about 20 years, as higher beef prices and reduced household purchasing power lead many families to switch to cheaper proteins. Multiple outlets report that as beef becomes more expensive, consumers increasingly replace beef with alternatives such as chicken and pork. The change is described as significant enough to be visible in day-to-day markets, including in Buenos Aires where butchers say demand is weakening and sales have declined to levels not seen in two decades. While the reports focus on consumer behavior, they also point to the broader economic drivers behind the shift—namely soaring beef prices and the strain on incomes, which limits spending on higher-cost food. The coverage consistently frames the development as a measurable consumption drop across the country, rather than a localized market fluctuation, and links it directly to affordability concerns. Overall, the accounts depict a sustained reduction in beef intake that reflects both price pressure and changing household food purchasing decisions.