The European Athletics Championships in Birmingham are drawing backlash over high ticket and on-site food prices, with concerns that costs deter families and younger fans. Reported ticket prices reach as high as £150, while some food items sold at the Alexander Stadium are described as expensive, including a barbecue pork roll for £18.50 and a bottle of water for £3.95.
Several outlets also report that attendance appears weaker than expected, including observations that the venue is only partly full. Athletes’ relatives and friends are said to be affected by limited complimentary or discounted tickets, adding to criticism about affordability. Commentators and athletics staff publicly express concern, while fans say the pricing contributes to empty seats and a less energetic atmosphere.
The coverage broadly aligns on the main issue—pricing for tickets and food—but differs in emphasis. One outlet foregrounds calls branding the costs “disgraceful,” while another focuses on “crazy prices” alongside the visible attendance shortfall. In both accounts, the event is ongoing as organisers face criticism.
