Ford is developing a new entry-level SUV with a starting price of about $25,000, planned for arrival in 2029. Reports say it is intended to sit below current Ford small crossovers such as the Maverick, Escape, and Bronco Sport.
Outlets describe the vehicle as boxy in shape and reminiscent of earlier Ford designs, with one account noting similarities to the first-generation Escape. The new model is also described as offering both gasoline and hybrid powertrains, positioning it as a lower-cost alternative that includes electrified options.
Both sources rely on early information shared with dealers, including references to design sketches. While the outlets differ slightly in wording—one emphasizes the “cheapest new car” positioning and the other focuses on the entry-level and hybrid angle—they broadly agree on the target price point, the approximate styling cues, the 2029 timeframe, and the availability of gas and hybrid variants.
