Apple is reportedly in early discussions with the R&A about bidding for US broadcast and streaming rights to the golf’s Open Championship, according to multiple outlets. The move is part of Apple TV’s broader effort to expand into live sports rights in the US market.
The current US rights holder is NBC, and its contract is set to run through 2028. The reports note that Apple’s potential bid would be considered in the context of a wider shift in sports media, where streaming services increasingly compete with traditional broadcasters for major events. While Apple has achieved some rights wins in other sports categories, outlets describe this effort as a further step into higher-profile golf coverage.
Both sources frame the development as preliminary, with other bidders also expected to pursue the rights when NBC’s license comes up for renewal. The Guardian reports the discussions with the R&A, while AppleInsider highlights the competitive landscape and uncertainty around any future renewal for NBC.
