Disney names Joss Hastings to lead marketing for its Disney Consumer Products business. Multiple outlets report she is appointed as Senior Vice President, Marketing for Disney Consumer Products globally, taking charge of the division’s consumer marketing efforts.
The move comes as Disney restructures how the unit is organized internally. The company is shifting Consumer Products from Disney’s Experiences segment to Disney Entertainment—Studios, according to reports. Deadline and others describe Hastings’ new role in relation to this transition, including her working arrangement under top Disney marketing leadership and Disney Consumer Products executives.
The outlets largely align on the appointment and the broader organizational context, with differences mainly in the emphasis of job scope and reporting structure. Hollywood Reporter and Adweek highlight the marketing leadership appointment for the division as it moves, while Deadline adds more detail on Hastings’ seniority, her joint reporting lines, and the timing tied to the Experiences-to-Entertainment shift.
