Apple’s upcoming foldable device is reportedly being referred to internally as “iPhone Ultra.” Multiple outlets cite commentary from Mark Gurman indicating that the name is widely used within Apple, with one report saying “everyone” calls it that.
The reports describe the branding as an internal, colloquial reference rather than a confirmed marketing name. Apple is said to keep product naming and marketing decisions tightly controlled, and public disclosure of names ahead of release is described as uncommon. As a result, both sources emphasize that the internal term may not match what Apple ultimately chooses to announce.
Overall, the outlets agree on the core point: there is a rumor that Apple employees commonly use “iPhone Ultra” for the foldable during development. They differ mainly in emphasis—one frames it as “everyone” using the term, while the other treats the claim as a confirmation of Gurman’s earlier reporting and wording—without providing additional independent evidence of Apple’s final branding plans.
