Krushal launches a farm care plan that supports production of protein-rich milk positioned as residue-safe and traceable. The programme is offered at ₹1 per litre and is set to roll out across India, beginning with Maharashtra. The initiative focuses on improving milk quality and traceability from farms through the supply chain.
The outlets describe the launch as tied to both public health and farmer welfare goals. The emphasis is on ensuring residue safety while maintaining protein content, alongside creating traceability for the milk produced under the plan. Both sources frame the move as an initial pilot in Maharashtra before expanding nationally, but do not detail separate program components, timelines, or enforcement mechanisms beyond the per-litre pricing and the stated quality objectives.
