A new global study by Anchanto examines the state of omnichannel retail execution, reporting a growing “execution gap” in which companies express confidence in delivering omnichannel experiences but lag behind in day-to-day operational readiness.
Across the industry, outlets frame the findings as evidence that many businesses have intentions to expand or improve customer journeys across channels, yet face shortcomings in the systems and processes needed to execute consistently. The report highlights the contrast between perceived capability and measurable maturity, suggesting that operational components—such as order management, fulfillment coordination, and channel integration—often do not keep pace with strategy and expectations.
Both sources present the same underlying study and theme, with no major disagreement on the central takeaway: confidence is increasing, but operational maturity remains behind. The coverage emphasizes the gap as a key challenge for retailers attempting to scale omnichannel initiatives and deliver reliable service across touchpoints.
