The Cross River State Signage and Advertisement Agency (CRISSAA) sets new outdoor campaign advertising tariffs for the 2027 general elections, charging presidential candidates N150 million. Governorship candidates are set to pay N100 million, while senatorial candidates pay N50 million. House of Representatives candidates are charged N25 million and State House of Assembly candidates N5 million.

CRISSAA Director-General Ubong Sam announces the rates during an interactive session with members of the Inter-Party Advisory Council (IPAC) in Calabar. The agency also directs political parties and candidates to remove billboards and other advertising materials within 30 days after election results. Sam says the charges are meant to regulate advertising spaces and ensure fairness, adding that defaulters may face removal of materials, fines, and prosecution before the Advertising Regulatory Council of Nigeria (ARCON), where fines are not less than N1 million.

Some stakeholders support the tariff as moderate or fair, while others reject it. Reported reactions include the Action Democratic Party and the Peoples Democratic Party (PDP) describing the fees as “outrageous” or “exorbitant,” with PDP officials saying the rates could disadvantage less financially resourced parties. Other officials characterize the process as transparent and impartial.