Birmingham City says the club has been transformed in the run-up to the new Championship season, with more than 20,000 season tickets sold and a further 14,000 people on the waiting list. The club also describes a wider matchday atmosphere around St Andrew’s, including fan parks and a stronger sense of buzz at the ground.
Sky Sports also focuses on what it says is a shift in Birmingham’s approach, linked to the club’s changing situation. The reporting frames the ticket and fan-demand figures as evidence of momentum and increased engagement among supporters heading into the league season. Other elements of the coverage highlight the physical and experiential changes around the stadium area, suggesting a more prominent matchday culture.
Across the sources provided here, there is broad agreement on the key points: season ticket sales have surged, waiting-list demand is substantial, and fan activity around St Andrew’s has intensified. The articles do not provide further differing details in the supplied excerpts beyond these themes.