The American Film Market (AFM) is expanding for its upcoming edition with the launch of a new Los Angeles venue, AFM House, which will host the event’s Innovation Hub programming. The Independent Film & Television Alliance (IFTA), the organization that produces AFM, announces the venue as part of the market’s broader footprint.
AFM House is located near AFM’s main activity area in the Century Park area, across from the Fairmont Century Plaza. Variety and Deadline both describe the space as an indoor-outdoor location intended to serve as the site of AFM’s Innovation Hub, including programming tied to the Hub’s second annual run. Deadline specifies the venue address as The Pavilion at Century Park, 2000 Avenue of the Stars, while Variety describes it more generally as a new AFM House venue across from the Fairmont Century Plaza. Both outlets frame the move as a step toward expanding AFM’s innovation-focused offerings during the market period.
