The Indian Railways’ IRCTC approves branding rights for the “Sprite” name on what it describes as the first private, branded train. The train will run as “Sprite” Tejas Express, with the branding applied at stations during the journey.
IRCTC awards the advertising and branding rights to M/s Sprite for six months. The Hindu reports that the branding announcement will occur at both the originating station and along the route on both sides of the journey. India Today also describes the launch of the “Sprite” Tejas Express as a first-of-its-kind private branded train.
Across the outlets, the core details are consistent: IRCTC grants branding/advertising rights for a limited six-month period, and the train carries the “Sprite” name in public-facing announcements at stations connected to the route.
