Perth activewear brand SUAVE announces it is closing after it becomes embroiled in controversy over a gym video. The brand owner says he “made mistakes” in connection with the incident, which has drawn public attention and criticism.
Multiple outlets report that since the controversy, the owner describes significant personal fallout. He says he has been fired from a FIFO job and has received multiple death threats from people online. The reporting indicates the closure follows the backlash and the broader impact on the owner’s life and employment.
While outlets focus on the same closure decision and the owner’s account of online harassment, they frame the story around different aspects of the aftermath. Both sources emphasize the owner’s acknowledgement of error and the seriousness of the threats, but neither provides additional detail on the specific content of the gym video or official actions beyond the brand’s decision to shut down.
