A couple who started selling a “Dubai chocolate” bar—made with pistachios and inspired by the Middle Eastern dessert knafeh—drives a rapid rise in sales after one video goes viral. The articles say the product shifts from being a home-based side hustle to appearing in major retail settings, with references to Harrods shelves.
Both outlets describe the bar as a nutty confection priced around £18 and highlight that the viral clip sparks a surge in orders, pushing sales into the millions. The reports frame the couple’s early challenge as limited ability to afford festival stalls, suggesting they rely on online attention rather than traditional market access.
While the coverage is largely celebratory, both sources align on the core timeline: a distinctive, pistachio-based chocolate bar tied to knafeh enters the spotlight through a single viral video, followed by widespread uptake across locations and retailers. The main difference is emphasis, with the headline narrative focusing on the couple’s rise from home production and the scale of demand generated by the viral post.
