A new survey finds that more than 60% of adults in England, Scotland and Wales have not bought sunscreen so far this year. The poll by Worldpanel by Numerator for Nivea Sun reports that only 56% of adults say they bought sunscreen within the last two years.
The outlets describe the same figures, with attention focused on uptake and consumer behavior ahead of summer. The Independent highlights the headline result and frames it as a lack of recent purchases, based on self-reported survey responses. Belfast Telegraph presents the same story title but does not add additional detail in the material provided here.
Taken together, the coverage centers on the proportion of adults who have not purchased sunscreen recently, rather than on specific reasons for the low purchase rate or on any changes compared with prior seasons. The survey’s stated findings are the main basis of the reporting across sources.
