Rogers Communications says it is turning on its Rogers Satellite service for all Rogers wireless customers across British Columbia during ongoing wildfire activity. The company describes the move as temporary and aimed at helping customers stay connected as wildfires spread and some areas experience limited or unavailable cellular coverage.

Rogers says the satellite-to-mobile capability is intended to provide connectivity in locations where standard cell service cannot reach. Both outlets report the activation is being offered for customers in B.C. as a response to the provincewide state of emergency related to wildfires. One source highlights Rogers as the first Canadian carrier piloting the approach to improve safety in emergencies, while the other focuses on the offer being free and on the purpose of maintaining communications where cell coverage is absent.

Overall, the accounts align on the timing, geographic scope, and rationale: Rogers expands satellite service access to its B.C. customers to support communication during the wildfire emergency, leveraging satellite coverage to reach areas beyond typical network reach.