Porsche is considering phasing out the Taycan, with a report claiming production could end no later than 2030. The account cites falling sales of the company’s first electric model and notes that Porsche is looking at options that could include an extended phase-out rather than a sudden stop.
The outlets agree the Taycan’s demand has weakened since its initial rollout. Autocar reports that Wirtschaftswochen, citing insider sources, says Porsche previously examined relocating Taycan production from Stuttgart to Leipzig, where utilization has been lower than expected, and that an immediate discontinuation was also discussed. Autocar adds that phasing the car out over several years has reportedly been agreed with the works council, though it has not been formalised. The Daily Mail frames the same issue more generally, pointing to slower demand for the roughly £90,000 Taycan.
Porsche has not confirmed the reported end date. In a July interview, CEO Michael Leiters said Porsche was not planning to discontinue the Taycan in the short term and wanted to monitor demand. Autocar also says Porsche is not expected to abandon the electric saloon segment, with a potential successor discussed as part of the next-generation Panamera range.