Nestlé says India has become the largest market globally for its KitKat chocolate-coated wafer bar, driven by strong consumer penetration, product innovation and marketing investments. The company notes that India had been the second-largest market for KitKat in recent years before moving to first place. Nestlé India’s chairman and managing director Manish Tiwary says the brand has accelerated market share growth in the country over the last few years. The reports add that KitKat is now the second largest global market brand in Nestlé’s portfolio after Maggi. The company also points to how KitKat’s global ranking has changed over time: about a decade ago, India was around the tenth-largest market for the product. Nestlé says KitKat is sold in more than 85 countries, highlighting the significance of India’s shift to the top position among markets for the brand. The articles cite the company’s assessment of India’s growing importance for KitKat’s worldwide performance.
India becomes Nestlé’s largest global market for KitKat
Nestlé says India has become the largest market globally for its KitKat chocolate-coated wafer bar, driven by strong consumer penetration, product innovation and marketing investments. The company not...
- Nestlé states that India is now KitKat’s largest global market.
- India was previously KitKat’s second-largest market over the last few years.
- Nestlé attributes the shift to strong consumer penetration, product innovation, and marketing investment.
- KitKat is described as the second-largest global market brand in Nestlé’s portfolio after Maggi.
- Nestlé says KitKat is sold in over 85 countries and India’s ranking was around 10 a decade ago.
KitKat has now become the second brand in Nestlé's portfolio, after Maggi, to emerge as the largest market globally
3 months agoIndia has emerged as the largest market globally for KitKat, the iconic chocolate-coated wafer bar of Swiss food and confectionery major Nestle, driven by strong consumer penetration, product innovation and aggressive marketing investments, according to the company. India, which had been the second-largest market for the brand over the last 2-3 years, has now become its biggest market globally, underscoring India's growing importance for the iconic chocolate wafer brand sold in over 85 countries. "India is now the largest market for KitKat globally, and the brand has accelerated its market share growth over the last few years," Nestle India Chairman and Managing Director Manish Tiwary said during a recent media interaction. KitKat has now become the second brand in Nestle's portfolio, after Maggi, to emerge as the largest market globally. A decade ago, India was at number 10 globally for KitKat. As part of Nestle India's confectionery portfolio, KitKat contributed to strong moment
3 months ago
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