Bob Iger and Joshua Kushner become the new owners of the Los Angeles Lakers after purchasing the franchise from Mark Walter for $12.5 billion. The change in ownership sets the stage for decisions about the team’s direction, including how to manage the current roster and support the players most central to performance.
Both outlets frame early priorities around keeping the team’s key stars comfortable and productive. In particular, they point to managing player relationships and conditions around Luka Dončić, who is repeatedly mentioned as a figure the new ownership should prioritize. While neither outlet outlines a detailed operating plan, the coverage emphasizes that the early phase of ownership likely involves team-building choices, messaging to players and staff, and aligning organizational expectations. The difference in the sources is mainly in how the advice is presented: the New York Post leads with a “magic pieces of advice” framing, while Yahoo Sports reproduces the same core premise and focus.
Across the reports, the common focus remains on the significance of ownership’s early actions—especially regarding star-player engagement—following the reported sale price and transition.
