Pixar announces a new original movie titled “Ghost Market,” a supernatural story centered on apparitions and a marketplace where the living and dead interact. The studio reveals the film’s basic premise at Disney’s D23 fan convention, with the movie slated to arrive in theaters in 2028.
Multiple outlets report the project is rooted in Asian myths about supernatural bazaars or stores. Deadline says the film is titled “Ghost Market” and is planned for theaters in 2028, while Variety reports Pixar chief content officer Pete Docter also discussed it as “Ghost Street” and described it as inspired by myths of shops where the living and dead meet. Both accounts tie the announcement to Pixar’s slate at D23 and indicate that Disney has reserved a March 10 date for a Pixar release that fits the broader 2028 timeline.
The differences between outlets focus mainly on naming—“Ghost Market” versus “Ghost Street”—and the specific phrasing of the release window, but they agree on the supernatural premise and the 2028 theater launch.
