Nonprofits are adjusting plans as the so-called “Great Wealth Transfer” of $124 trillion moves from older generations to younger heirs and donors, but some organizations say they are struggling to keep up. Steve Isom, an executive at donor-software firm Bloomerang, says many nonprofits are effectively “paralyzed” by uncertainty about how to attract and serve millennials and other younger cohorts with newly available wealth.
The reporting centers on how nonprofits are approaching millennials’ giving. Isom argues that traditional fundraising assumptions and outreach methods may not align with how younger donors prefer to connect, evaluate charitable impact, and manage engagement over time. The article frames the challenge as both strategic and operational: nonprofits must figure out the right messaging, channels, and data-driven approaches to identify likely supporters and sustain relationships.
While both outlets discuss the scale of the wealth shift and the difficulties it creates for nonprofits, they differ mainly in emphasis—one highlights the broader market context of the $124 trillion figure, while the other focuses more directly on Isom’s view of what nonprofit leaders are doing wrong and what they need to change.
